Know Your Target in Online Advertising
The business being undertaken must be able to be a solution to the needs of consumers. Unfortunately, some entrepreneurs ignore this thing, and they force themselves to offer merchandise or services that the market doesn’t demand highly. Therefore you must estimate the needs of your products or services in the market before you develop your marketing strategy using ott advertising.
Business idealism is indeed very important, but the products sold must also pay attention to the audience, what their needs are, what are the preferences and trends of potential customers. Understanding potential customers do not need to change your product, but by adjusting the packaging, promotional content, and also the selection of the Key Opinion Leader.
Do not ignore the measurement of digital marketing performance. The function of digital marketing is not only to focus on promotional features that are easier but also measurable. Though one of the cores of a businessman using digital marketing is to see marketing performance through numerical analysis. how many audiences are aware of our brand, visit the website, or click on our ads on search engines.